Mailbox warm-up and deliverability
Use Dalil's outbound infrastructure of managed domains, mailboxes, and the warm-up network to build sender reputation before scaling cold email.
Cold email lives or dies on deliverability. A brand-new mailbox that suddenly sends 50 emails a day lands in spam, and can burn the domain it sends from. Dalil's Outbound Channels give you the infrastructure to do this properly: dedicated sending domains, managed mailboxes, and a warm-up network that builds sender reputation before you go live.
You'll find it under Settings β Outbound Channels, with three areas: domains, mailboxes, and warm-up.
Why separate sending infrastructure
Never run cold outbound from your main company domain. If reputation takes a hit, it affects every email your company sends, including invoices and support. The standard play, which Dalil manages end to end:
- Buy lookalike domains (yourcompany-hq.com, tryyourcompany.com)
- Create a few mailboxes per domain
- Warm them up for weeks
- Send within daily limits, spread across mailboxes
Domains
From Outbound Channels you can:
- Check availability and purchase sending domains (priced per year, with auto-renew)
- Auto generate domains: tell Dalil your primary domain and how many you need, and it proposes variants
- Manage DNS: sending records are handled for you, with Bulk DNS update across domains
- Set a DMARC email to receive DMARC reports (use sparingly: the volume is high)
- Configure domain forwarding so anyone visiting your sending domains is redirected to your real website: a legitimacy signal for both prospects and filters
- Optionally add a Dedicated IP, reserved exclusively for your sending infrastructure, for maximum deliverability control
Mailboxes
Mailboxes are provisioned on your domains against your plan's mailbox slots (buy more slots as you scale):
- Auto generate mailboxes across your active domains, or add them manually
- A maximum number of mailboxes per domain is enforced: concentration on one domain is a spam signal
- Configure each mailbox's signature and forwarding, so replies to sending mailboxes land in an inbox your team actually reads (Forward to URL is recommended)
Warm-up
Warm-up gradually exchanges real emails between your mailboxes and a trusted network to build sender reputation.
Starting it: open the Warm-up tab β Add mailboxes to warm-up β select eligible mailboxes.
Monitoring it: the warm-up table tracks each mailbox's progress:
- Days done / days left in the ramp
- Warm-up emails sent
- Health: how the mailbox's reputation is developing
- Landed in spam: how many warm-up emails hit spam folders (falling over time is the goal)
Keep mailboxes warming for at least a few weeks before heavy outbound use. Adding a cold mailbox straight into a high-volume sequence is the most common self-inflicted deliverability wound.
Mailboxes can be removed from warm-up once they're carrying real sending load; many teams keep a low warm-up baseline running alongside outbound.
Connecting to your sequences
Once warmed, mailboxes become senders for your sequences. Deliverability discipline from there:
- Respect the per-sender daily limits (default 50/day per mailbox: raise gradually)
- Spread volume across multiple warmed mailboxes rather than maxing one
- Watch Message not sent / Delivered rates in sequence analytics: a delivery dip is your early warning
- Keep reply handling honest: pause on reply, honor unsubscribes: engagement signals feed reputation
Key outcome
Outbound Channels productises the deliverability playbook that agencies charge retainers for: isolated domains, managed DNS, provisioned mailboxes, and network warm-up, so by the time your sequences go live, your infrastructure already looks like a trustworthy sender.
Was this article helpful?
Your feedback helps us improve our documentation.