Playbooks

How real teams actually run their sales

Not theory and not a framework. Each playbook is one team's working system: how they source, what they send, what broke along the way, and the numbers it produced.

5
playbooks
4
channels covered
Monthly
new playbook
Elite Derma
Aesthetic Medicine Academy, EU

The two-minute inbound response playbook

Paid and organic inbound, answered on WhatsApp before the lead cools

+75%lead to sale conversion
WhatsAppEmailWeb forms5 min read
Murad Metallic Industries
Metal Industries and Private Contracting, UAE

The events to pipeline playbook

Trade shows and industry fairs, worked before the event ends

+300%more meetings booked per event
WhatsAppLinkedInEmail5 min read
GX1
GovTech and Financial Services Consulting

The senior decision maker outreach playbook

Low volume, high specificity outbound to senior officials

840replies from real decision makers
EmailLinkedInWhatsApp5 min read
Liively
Events and Partnerships, B2B

The multi-threaded enterprise deal playbook

Long cycle partnership deals with multiple stakeholders on both sides

+15%higher close rate on seven-figure contracts
EmailLinkedInWhatsApp4 min read
CoreFlow Studio
Yoga and Pilates, Online Platform

The segmentation against churn playbook

Subscription retention through lifecycle segmentation

+$4Kmonthly recurring revenue added
EmailWhatsApp5 min read

What is in every playbook

Most sales content describes what good looks like and stops there. These do the opposite: they document a system that is currently running, including the parts that failed first.

The motion
Where the pipeline comes from, the cycle length, and who the buyer actually is.
The sequence
The real steps, the real timing, and the message copy where it can be shared.
What broke
The version that did not work, and the specific change that fixed it.
The moves
A short checklist at the end: what to copy, in the order to copy it.

Run any of these playbooks in Dalil

Pipelines, multichannel sequences across email, LinkedIn and WhatsApp, scoring, and the workflows that keep them running. One system instead of five.