LiivelyEvents & Partnerships · B2B
Case Study

How Liively built a structured, automated sales motion in less than 2 days

Matteo set up three pipelines, twelve users and 25 live automations on his own, replacing Salesforce Sales Cloud with a CRM the whole team actually uses.

25
Automations Live
< 2 Days
Self-Setup Time
12
Users Onboarded

Game-changer for our sales team. Our team of 12 adopted it very fast, and the impact was almost immediate. Dalil AI removed a lot of manual work and gave the team much better visibility on what to do next.

Matteo M.
Matteo M.
CEO, Liively

A growing sales motion stuck on a heavy, manual CRM

Liively runs three distinct sales motions at once: partnership management, partnership development, and event opportunities. With Salesforce Sales Cloud, every stage required manual updates, and reps spent more time feeding the CRM than working their deals.

Matteo needed a system that matched how his team actually sells: fast, structured by pipeline, and automated end to end. Salesforce was too expensive and too rigid for a 12-person team that moves quickly across partnerships and events.

No structure across motions
Partnerships, development and events tangled
3-in-1
Manual CRM updates draining reps
of time lost to admin work
80%
Salesforce overhead
Too expensive, too many useless features
12 seats

From zero to a fully automated CRM in under 2 days

Matteo built the entire system himself, without onboarding services, using pipelines, views and automations native to Dalil.

Step 01

Three pipelines, one workspace

Dedicated pipelines for partnership management, partnership development and event opportunities. Each has its own stages, fields and conversion rules.

Step 02

Database views per team and per stage

Custom views so every team member sees exactly the deals, tasks and partners that belong to them. No more spreadsheets on the side.

Step 03

25 automations powering the motion

Automated opportunity creation, stage updates, task generation and sequence enrollment. Reps stop typing and the CRM moves with them.

Step 04

12 users adopted in days

Intuitive interface and AI next steps meant the entire team was active and creating pipeline within a week of go-live.

The Results

A self-served CRM rollout that actually stuck

25
Automations Live
Opportunities, tasks, sequence enrollment
3
Pipelines Structured
Partnerships, development, events
12
Users Adopted
Full team active in days, not months
Salesforce → Dalil
Switched From
Replaced a heavy legacy stack with one tool

Why Liively chose Dalil AI

We've been using Dalil AI for several months now, and it has quickly become a core tool for our sales operations. Our team of 12 adopted it very fast, and the impact was almost immediate. The features that really made the difference for us were AI insights and next steps and automating CRM updates via WhatsApp messages. Sales reps no longer need to manually update the CRM after every interaction.

Matteo M.
Matteo M.
CEO, Liively · Reviewed on Capterra
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