The problem
CoreFlow Studio, a B2C video-on-demand yoga and Pilates platform, was managing its entire client base on a basic CRM: poor tag management, no real automation, and no way to speak differently to a brand-new member than to someone who was already drifting away.
What Dalil did
On Dalil, the founder segmented her client base using 15+ filters, from activity level to subscription age to class preference, and built targeted marketing campaigns aimed at each segment specifically, rather than one generic newsletter to everyone.
The results
Speaking to a lapsing member differently than a new sign-up is the whole reason churn came down. Reduced churn alone added $4,000 in monthly recurring revenue within 10 weeks, run entirely by a solo founder with no operations team.
15+
filters used to segment her client base
10 wks
to see the MRR move
Solo
founder, no ops or marketing team
I could finally talk to a lapsing member differently than a brand-new one. That's the whole reason our churn came down, and it's $4K in MRR I was leaving on the table before.
Founder, CoreFlow Studio
