Elite Derma needed a CRM built around how they actually generate demand, not a generic pipeline. Leads arrived from ads, website forms and a handful of other inbound sources, and every one of them needed to be captured, qualified and handed to the right person before the interest cooled.
Dalil built 10+ workflows that capture every lead the moment it arrives, categorize it by source and intent, score it, and automatically assign it to the right owner. The moment a lead is assigned, that owner's WhatsApp sends a message within two minutes of the form being filled, so the conversation starts while the prospect is still on the page.
A two-minute reply changes what the first message even needs to do: instead of re-opening a cold lead, the owner is continuing a conversation the prospect is still expecting. That shift alone was worth a 75% lift in conversion, and $25,000 in added monthly revenue within 12 weeks of going live.
Every lead used to sit in an inbox until someone got to it. Now Dalil scores it, assigns it and messages them on WhatsApp before the form page even finishes loading. That two-minute window is why our conversion jumped 75%.
Co-founder and CEO, Elite Derma
