Murad MetallicMetal Industries · Private Contracting · UAE
Case Study

How Murad Metallic Industries unlocked $250K of monthly pipeline with smart outbound

Walid M. equipped his 15-person team with a unified outbound and inbound engine, powered by 15 LinkedIn profiles and phone numbers, to win private contracting work on villas and mansions.

$250K
Monthly Pipeline
15
Reps Unified
Customer Acquisition

We turned 15 LinkedIn profiles and phone numbers into a single smart outbound and inbound engine. Dalil gave our team the structure to manage partnerships, opportunities and project deliveries in one place.

Walid M.
Walid M.
Managing Director, Murad Metallic Industries

A 15-person team with no shared system to capture demand

Murad Metallic Industries delivers high-end metal work for private contracting: villas, mansions and large residential projects. With a 15-person team running partnerships, opportunities and deliveries in parallel, the business needed real structure.

Each rep had their own LinkedIn profile, their own phone, their own notes. Inbound leads slipped through the cracks, outbound was fragmented, and project handovers had no system. Walid needed one place where partnership, sales and delivery could finally meet.

Fragmented outreach
LinkedIn profiles and phones, no system
15
No shared structure
For partnerships, opportunities and deliveries
0
High-value deals at risk
Per villa and mansion contract
$250K+

A single engine for outbound, inbound and delivery

Dalil unified partnerships, opportunities and project deliveries, then turned every team member into an outbound channel.

Step 01

One CRM for partnerships, opportunities and deliveries

Dedicated pipelines per motion, with custom stages reflecting how private contracting deals actually progress, from intro to signed project.

Step 02

15 LinkedIn profiles connected

Every team member’s LinkedIn became part of the outbound engine, sending targeted requests and follow-ups, all tracked in one CRM.

Step 03

15 phone numbers for inbound and outbound

Phone activity logged into the CRM and routed to the right rep. Calls, WhatsApp messages and replies captured automatically.

Step 04

Handover workflows for project delivery

Signed deals auto-create projects and tasks, keeping construction work organized and accountable from day one.

The Results

New monthly pipeline, end-to-end visibility

$250K
Monthly Pipeline
New construction work for villas and mansions
15
Reps Unified
All on the same CRM, channels and views
Customer Acquisition
For private contracting deals
3
Motions Aligned
Partnerships, opportunities and deliveries

Why Murad Metallic chose Dalil AI

Before Dalil, every rep had their own LinkedIn, their own phone, their own notes. Now everything runs through one system, partnerships, opportunities and project deliveries, and our team finally moves like a team.

Walid M.
Walid M.
Managing Director, Murad Metallic Industries
Run the Murad playbook

Turn every rep, every channel into a single growth engine

Connect every LinkedIn profile and phone number to one CRM and let your team work as one, from outbound to delivery.

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