You write the brief, not the prompt
Define the target, the market, the signals worth acting on, the tone and the guardrails. Every scan, score and draft is judged against that brief, and changing a line changes the next run.
- Plain language, no prompt engineering
- One brief drives scoring and writing
- Edit it and the next run follows
Three kinds of agent, one pipeline
Scouts find and score the people worth talking to. Research agents turn a name into a brief before anyone dials. Writing agents draft the message in your voice, and stop there until you approve it.
- Scouting, research and writing
- Scores come with their reasoning
- Drafts wait for a human by default
Nothing an agent does is invisible
Every scan, score, brief and draft is written onto the record it touched, with the agent, the timestamp and the reason. When a number looks wrong you can trace exactly how it was arrived at.
- Who ran it, when, and why
- Attached to the record, not a log file
- Pause any agent without losing its work
Standing work, handled without being asked
The jobs that never get done because nobody has time to do them every single day.
AI Agents, explained
What is an agent, exactly?
A standing instruction that runs on your pipeline without being asked. You give it a brief, the ICP, the signals to watch, the tone and the rules, and it works to that brief on a schedule until you change or pause it.
Will agents message people without me?
Only if you explicitly allow it. By default writing agents produce drafts and stop, and the message waits for a human. Guardrails are part of the brief, not a hidden setting.
How do I know what an agent did?
Every action is written onto the record it touched, with the agent that ran it, the timestamp and the reason. Nothing an agent does is invisible or unattributed.
How is this different from Lead Scout?
Lead Scout is a scouting agent, the one most teams start with. AI Agents is the wider surface: research, writing and scoring agents configured the same way, working the pipeline alongside it.
Do I need to write prompts?
No. You fill in a brief in plain language, and change a line whenever the motion changes. There is no prompt to maintain and no template library to keep in sync.
How many agents can I run?
Your plan includes one, and extra agents are a lever you can add as you take on more segments. Most teams end up with one scout per market plus a research and a writing agent.
Hire the agent. Keep the control.
Configured to your motion, auditable on every record, pausable in one click.