Strategy tool

Define your GTM strategy

A guided AI interview that helps you think through your ICP, go-to-market motion, and sales setup. Run it as a standalone strategy exercise, or use the output as your brief for the Dalil team.

What you will define

Your complete GTM blueprint

A single sales-os.html file covering every layer of your go-to-market strategy. Review it on your own, share it with your team, or hand it to the Dalil team as your onboarding brief.

Strategy
Value proposition, GTM motion, and locked go-to-market decisions.
ICP & Personas
Ideal customer profile, role variants, outreach personas, and segment matrix.
CRM Structure
People and company fields, pipeline stages, tags, and status values.
Workflows
Automation workflows for import, reply handling, booking, and lifecycle.
Sequences
Outreach sequences with full message templates for each channel.
Target Lists
Prospecting list definitions with filters and volume estimates.
One file, fully self-contained. Open sales-os.html in any browser to review your GTM strategy, then send it to the Dalil team to kick off your onboarding.
Requirements

All you need is Claude Code

No API key. No technical setup. Runs on your existing Claude subscription or the free plan.

Claude Code, free
The free Anthropic desktop and web app. No API key required. Works on your existing Claude plan. Available at claude.com/claude-code.
Download Claude Code →
One-time setup

Install in three steps

Pick how you run Claude Code, get it set up, then install the Dalil plugin. Done once, ready forever.

macOS · Linux · Windows (PowerShell)
1
Install Claude Code
Run this in your terminal. Claude Code is a native binary with no Node.js required.
curl -fsSL https://claude.ai/install.sh | bash
Windows (PowerShell)
irm https://claude.ai/install.ps1 | iex
2
Launch Claude Code
Navigate to the folder you want to work in, then start Claude Code.
claude
Then in Claude Code
1
Add the plugin marketplace
Run this in Claude Code. A trust prompt will appear, accept it.
/plugin marketplace add Dalil-AI/dalil-docs-and-skills
2
Install the Dalil plugin
Once the marketplace is added, install the plugin.
/plugin install dalil@dalil-marketplace
3
Start the interview
Run this from any folder to begin your Sales OS interview.
/dalil:crm-onboarding
The interview

What happens after you run it

Claude walks you through 5 phases as a plain conversation. Answer in your own words, at your own pace.

1
Business overview
What you sell, who you sell to, and how your team operates.
2
ICP & targeting
Your ideal customer profile and the segments you want to reach.
3
Outreach strategy
Which channels you use, your messaging approach, and tone.
4
Pipeline & CRM
Your deal stages, field structure, and how you track progress.
5
Sequences & messaging
Your outreach sequences and message templates per channel.
Tip: Type done at any point to generate with what you've provided so far. To refine later, re-run /dalil:crm-onboarding in the same folder. It detects the existing file and offers to update it.
About 90 seconds to generate. Once you finish answering, an AI subagent generates your sales-os.html automatically. Open it in any browser to review, then send it to the Dalil team.
Ready to define your GTM strategy

Your GTM blueprint is one conversation away

Download Claude Code, install the plugin in three steps, then run the interview to map out your ICP, GTM motion, and sales setup.