Sales Development Representatives (SDRs) and Business Development Representatives (BDRs) have long relied on traditional prospecting methods: cold emails, cold calls, or field sales.
But social selling is becoming unavoidable. The challenge? It takes time, and many sales reps drop it early. That’s exactly where social selling software comes into play.
Here are 4 strong reasons SDRs & BDRs should start using it:
Reason 1: It makes prospecting more enjoyable
More enjoyable for the rep
Let’s be honest: traditional prospecting isn’t fun. Social selling software turns it into something closer to scrolling Instagram except the feed is built for interacting with leads.
In one place, you can:
see posts and activity from prospects,
engage without opening dozens of tabs,
send emails or DMs directly.
No more manual input, no more endless switching between tools. The only focus: build relationships.
More enjoyable for the prospect
Nobody likes to feel pressured into a sale. A softer approach likes, comments, natural engagement warms up the connection.
When the timing is right, sending a message feels like a continuation of a conversation, not a cold intrusion.
Reason 2: You can close deals faster
Social selling can speed up pipelines by +50%. Why?
Nurturing warm leads with relevant DMs or emails.
Staying top of mind through consistent interactions.
Building trust before the sales call even happens.
The result: when prospects are ready to decide, you’re the first option.
Reason 3: No more manual data entry
One of the biggest pains for SDRs & BDRs is logging every action into the CRM.
Social selling software solves this by automatically syncing messages, likes, comments, and emails. In practice, the “social CRM” updates itself, freeing you to focus on selling.
Reason 4: It accelerates your career
Most SDRs & BDRs aim to move up to Account Executive or Head of Sales roles.
The numbers are clear:
78% of salespeople engaged in social selling outperform peers who aren’t.
93% of sales leaders have never received formal training in social selling.
Learning how to master social selling early gives you a competitive edge and fast-tracks your career.
